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NoMa Downtown Historic District
Fall River waterfront at sunset with the Braga Bridge

North Main Historic Downtown District

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Hidden Lizzie sticker: a silhouette of Lizzie Borden running with a #NoMa axe over her shoulder

New — Starts September 1

Lizzie Is Hiding in NoMa

Hidden Lizzie stickers are tucked into shops, landmarks, and secret corners all over the district. Find six, post them the right way, and claim a free drink at Ms Lizzies Coffee Shop.

Join the Hunt

Our District

A vibrant, diverse, and verdant downtown where long-time residents, newcomers, and small businesses thrive together. NoMa is where Fall River's rich industrial heritage meets a bold vision for renewal — growth without displacement.

Learn more about NoMa →
North Main Street, Fall River

Planning a Visit?

Scan to open Discover Fall River — our companion web app featuring NoMa. Explore walking routes, tours, and what's happening around the district.

Works right in your phone's browser — no download needed.

QR code to open the Discover Fall River web app

Stay in the Loop

Get updates on events, markets, and what's happening on North Main.